Branded Virtual Worlds on Roblox: 5 Best Collabs

Thanks to the internet, businesses and brands around the world have more options to increase their visibility and connect to a wider range of audiences. Virtual Worlds Land! - Branded Virtual Worlds on Roblox: 5 Best Collabs

And as marketing strategies evolve over the years, several industries are now eyeing for more creative ways to make themselves known, not only through social media, but also with the help of gaming platforms like Roblox.

For this post, we’re going to feature five brand collabs that made Roblox for Brands a promising tool not only for aspiring game developers but also for marketers and entrepreneurs.

1. Walmart’s Walmart Discovered

Roblox users who are into shopping can now simulate their favorite hobby into an exciting virtual experience called Walmart Discovered.

As the name suggests, this game was made possible by Walmart Inc., the company behind the familiar chain of hypermarkets in the US.

In Walmart Discovered, players can purchase lots of UGCs to upgrade the look of their avatars as they stroll from all available departments like sports, beauty, entertainment and fantasy, and pets.

2. JBL’s JBL Land

JBL Land is one of the best examples that other brands can emulate when it comes to using Roblox as a marketing tool.

This experience was developed by none other than JBL by Harman (or simply JBL), a company that manufactures audio equipment like speakers, headphones and other related sound systems.

When playing JBL Land, players will be exposed to a massive world filled with areas where they must collect Soundbytes (items used to create unique sounds) through exploration and participating in mini-games.

3. Moonbug Entertainment’s Find the Blippis

Did you know that YouTube channels Cocomelon and Little Baby Bum are owned by a company called Moonbug Entertainment?

Moonbug is also the one who manages the popular kiddie show Blippie. Videos featuring Blippi garnered lots of attention online, and Moonbug now allows more interaction with one of their famous mascots with the release of a Roblox experience called Find the Blippis.

Find the Blippis contains everything you expected it to be: a child-friendly game where you have to spot hidden Blippis and explore different places like factories, piers, and mazes.

4. Mattel and Gamefam’s Barbie DreamHouse Tycoon

Mattel, one of the largest and most popular toy makers in the world, partnered up with video game company Gamefam to come with Barbie DreamHouse Tycoon, a Roblox experience that fashion doll fans will love.

Although players don’t get to play their favorite Barbies in the game, Barbie DreamHouse Tycoon provides entertainment for its users by allowing the creation of dream houses similar to those present in the Barbie universe.

Players can also do other things like cooking, building a career, visiting other players’ dream houses, and collecting fashion items.

5. IKEA’s The Co-Worker

If you can’t get enough of spending a day in IKEA, why not do it in the comfort of your home by playing their Roblox experience, The Co-Worker?

The Co-Worker takes their players to a virtual version of an IKEA store, where they get to experience the life of an IKEA employee.

Apart from the usual responsibilities such as preparing IKEA showrooms and assisting customers, players can also explore the maze-like isles of the world-renowned furniture and appliances store, just like in real life.